It’s basically the same process as scheduling for Business accounts, but there are some extra steps. If you have a personal Instagram account, you can schedule Instagram posts with Hootsuite, too. How to schedule Instagram posts (for personal accounts) You can see all your scheduled posts in the Hootsuite Planner, and edit them further before they go live (if you want to). You can pick one of them or set a time manually.Īnd voila! You’ve scheduled an Instagram post. You’ll still see some recommended posting times after you select a date. There are two tabs- Build awareness and Boost engagement-that will help you find the time that will work best for your goals.Ĭlick Schedule for Later in the bottom right corner, and select the date and time you want your post to go live. You’ll see a heatmap that shows your best times to post based on your account’s past performance. Select your Instagram account from that menu At the top of your screen, you’ll find a dropdown menu.Click Analytics in the left-hand side menu.To find the best times for you to post, save your post draft and do the following: This feature groups your posts by weekday and hour to determine posts that have had the biggest impact, based on average impressions and/or engagement rate. Hootsuite has a Best Time to Publish feature that analyzes your posts from the past 30 days and uses that data to recommend the best times to post on Instagram. This way, they can interact with your content and prompt Instagram’s algorithms to push your posts to more users’ feeds. To get the most engagement, you need to post when your audience is online. Instagram is a visual platform, so you want to post an image that will catch-and keep-the attention of your audience. You should take your time with this step. Click Edit Image to crop your image to the required aspect ratios (i.e., 1.91:1 or 4:5), and add filters and other embellishments. If your image isn’t ready for Instagram yet, you can edit it in Hootsuite. On the right, you’ll see a preview of your draft. Next, write a compelling caption, put your hashtags, tag the right accounts, and add your location. Then upload your visuals (or get them from your content library). In the Hootsuite dashboard, tap the Create icon and select Post.Ĭhoose your preferred Instagram account from the list in the Post To field. To learn more about doing this, check out Hootsuite’s comprehensive help article.
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